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While writing can be easy for some, it can be a very difficult endeavor for others. I do not know how many times I have watched students and adults fret endlessly over a writing assignment. Here are a few rules for making it easier for those of you having a difficult time with writing assignments. The introduction, in journalistic terms, the lead, should bring the reader in , so to speak. If you are writing a freelance article and want to collect a check for your work, this has to be strong. The person in whom you are setting the hook is the editor or the publisher. You have to pique their interest strongly enough to entice them to read all the way to the end of the article. If you are successful, they may offer you the assignment or pay you for the piece.